Name: Quickstrategy: A PROVEN METHOD to FOCUS & GUIDE YOUR BUSINESS in RAPIDLY CHANGING MARKETS (en Inglés)
Price: 629.18 MXN
Availability: InStock
Author: Robinson, Bruce R.
ISBN: 9781414002033

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portada Quickstrategy: A PROVEN METHOD to FOCUS & GUIDE YOUR BUSINESS in RAPIDLY CHANGING MARKETS (en Inglés)

Formato

Libro Físico

Autor

Bruce R. Robinson

Editorial

1st Book Library

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Blanda

Dimensiones

28.5 x 20.9 x 1.7 cm

Peso

0.68 kg.

ISBN13

9781414002033

Categorías

Marketing

Quickstrategy: A PROVEN METHOD to FOCUS & GUIDE YOUR BUSINESS in RAPIDLY CHANGING MARKETS (en Inglés)

Bruce R. Robinson (Autor) · 1st Book Library · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Quickstrategy: A PROVEN METHOD to FOCUS & GUIDE YOUR BUSINESS in RAPIDLY CHANGING MARKETS (en Inglés)"

This book is built around the basic notion that Business Strategy is "the art and science of meeting your competitors on the market battlefield under advantageous conditions". It is a book that gives the reader two one page forms that describe the market battlefield and exactly what strategy and tactics will be used to accomplish the user's strategic objective. Unlike many other books on business strategy, written by educators and consultants, that offer elaborate theories on the subject, this book offers step by step guidance that results in a working plan of action. It introduces the concepts of market focused strategic planning through three actual business case studies that apply the QuickStrategytm methods. It supplements the case studies with two chapters on the underlying theory of strategic planning followed by a chapter describing why some strategies succeed and others fail. The Appendix gives step by step guidance to the process of developing a two page business strategy that positions the readers business on their market battlefields under advantageous conditions.