Name: Positioning Services in Competitive Markets (en Inglés)
Price: 348.18 MXN
Availability: InStock
Author: Jochen Wirtz
ISBN: 9781944659127

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portada Positioning Services in Competitive Markets (en Inglés)

Formato

Libro Físico

Editorial

Ws Professional

Autor

Jochen Wirtz

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781944659127

Positioning Services in Competitive Markets (en Inglés)

Jochen Wirtz (Autor) · Ws Professional · Tapa Blanda

Libro Físico

$ 348.18

$ 633.06

Ahorras: $ 284.88

45% descuento

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Positioning Services in Competitive Markets (en Inglés)"

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.