Name: Neighborhood Branding, Identity and Tourism (Routledge Focus in Tourism) (en Inglés)
Price: 500.92 MXN
Availability: InStock
Author: Staci M. Zavattaro
ISBN: 9780367671877

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portada Neighborhood Branding, Identity and Tourism (Routledge Focus in Tourism) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Staci M. Zavattaro

Idioma

Inglés

N° páginas

110

Encuadernación

Tapa Blanda

ISBN13

9780367671877

N° edición

Neighborhood Branding, Identity and Tourism (Routledge Focus in Tourism) (en Inglés)

Staci M. Zavattaro (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Neighborhood Branding, Identity and Tourism (Routledge Focus in Tourism) (en Inglés)"

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.