Consumer Corner: Unconventional Lessons from Consumer Behavior
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Markets We Thought We Knew
Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith (Autor)
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Purdue Scholarly Publishing Services
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Markets We Thought We Knew - Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith
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Reseña del libro "Markets We Thought We Knew"
Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market dynamics and real-world examples, readers are encouraged to rethink how preferences are formed, how opinions shift over time, and how value is assigned—sometimes in unexpected ways. What insights might you gather from a deeper understanding of local and global markets, markets for water, or even markets for something you may have never considered valuable, such as carbon? Markets We Thought We Knew challenges assumptions and inspires fresh thinking about marketplaces, both near and far.
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