Libro Marketing (Economia e Discipline Aziendali) De Roger Kerin; Steven Hartley

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portada Marketing (Economia e Discipline Aziendali)

Formato

Libro Físico

Editorial

Mcgraw Hill

Autor

Roger Kerin; Steven Hartley

Categoría

Ventas

Año

2018

Idioma

Inglés

N° páginas

786

Encuadernación

Tapa Blanda

ISBN13

9781260092110

N° edición

Marketing (Economia e Discipline Aziendali)

Roger Kerin; Steven Hartley (Autor) · Mcgraw Hill · Tapa Blanda

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Reseña del libro "Marketing (Economia e Discipline Aziendali)"

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.