Name: Marketing Communication: Inevitable for Promoting Brand Awareness (en Inglés)
Price: 1470.33 MXN
Availability: InStock
Author: Mukherjee, Soumya ; Das, Mrinal Kanti
ISBN: 9786200285652

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Formato

Libro Físico

Autor

Soumya Mukherjee

Mrinal Kanti Das

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

180

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.0 cm

Peso

0.27 kg.

ISBN13

9786200285652

Categorías

Marketing

Marketing Communication: Inevitable for Promoting Brand Awareness (en Inglés)

Soumya Mukherjee (Autor) · Mrinal Kanti Das (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing Communication: Inevitable for Promoting Brand Awareness (en Inglés)"

Fast moving consumer goods (FMCG) constitute the basic necessities of the consumers and the consumers have plethora of options before them in selecting their preferred products. In this era of digital revolution, Marketing Communication (MC) has evolved as a more versatile and robust tool which has the power to generate positive inclination of the consumers towards FMCGs and thus help to build customers' trust and loyalty to the producers. Today, FMCG markets are clattered with both large and small companies and overcrowded with many marketing messages. The present study intends to assess how FMCG companies have set favorable promotional strategies for their brand recognition depending on demographic characteristics of prospects of West Bengal to have a better impact on the mind of the prospective and existing customers. An analysis is also made to find out the different attributes which really play a convincing role while purchasing FMCG Brand and also concentrates on exploitation of both the traditional and social media to establish FMCG Brand in Indian market.