Name: Marketing and the Common Good: Essays From Notre Dame on Societal Impact (en Inglés)
Price: 1025.67 MXN
Availability: InStock
Author: Murphy Patrick E.,Sherry John F.
ISBN: 9780415828833

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portada Marketing and the Common Good: Essays From Notre Dame on Societal Impact (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Murphy Patrick E.,Sherry John F.

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9780415828833

N° edición

Marketing and the Common Good: Essays From Notre Dame on Societal Impact (en Inglés)

Murphy Patrick E.,Sherry John F. (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Marketing and the Common Good: Essays From Notre Dame on Societal Impact (en Inglés)"

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.