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Licensing Best Practices set
Robert Goldscheider (Autor)
·
Wiley
· Tapa Dura
Licensing Best Practices set - Robert Goldscheider
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Reseña del libro "Licensing Best Practices set"
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
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