Name: Junior: Writing Your way Ahead in Advertising (en Inglés)
Price: 439.05 MXN
Availability: InStock
Author: Kemeny, Thomas ; Goodby, Jeff
ISBN: 9781576879122

Envío gratis

portada Junior: Writing Your way Ahead in Advertising (en Inglés)

Formato

Libro Físico

Autor

Thomas Kemeny

Prefacio de

Jeff Goodby

Editorial

powerHouse Books

Año

2019

Idioma

Inglés

N° páginas

180

Encuadernación

Tapa Dura

Dimensiones

22.1 x 15.7 x 2.3 cm

Peso

0.57 kg.

ISBN13

9781576879122

N° edición

Categorías

Publicidad
La oficina y el lugar de trabajo
Consejos sobre carreras profesionales y exitosas

Junior: Writing Your way Ahead in Advertising (en Inglés)

Thomas Kemeny (Autor) · Jeff Goodby (Prefacio de) · powerHouse Books · Tapa Dura

Libro Nuevo

$ 439.05

$ 878.10

Ahorras: $ 439.05

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 21 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Junior: Writing Your way Ahead in Advertising (en Inglés)"

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.