Compartir
Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (en Inglés)
Mark Laver (Autor)
·
Routledge
· Tapa Blanda
Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (en Inglés) - Mark Laver
$ 1,033.66
$ 1,722.77
Ahorras: $ 689.11
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 30 de Mayo y el
Martes 11 de Junio.
Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (en Inglés)"
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
