Name: Insight into Neuromarketing (en Inglés)
Price: 1893.51 MXN
Availability: InStock
Author: Shaikh, MD Sadique
ISBN: 9786138955016

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portada Insight into Neuromarketing (en Inglés)

Formato

Libro Físico

Autor

MD Sadique Shaikh

Editorial

Scholars' Press

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.5 cm

Peso

0.40 kg.

ISBN13

9786138955016

Categorías

Técnicas de gestión empresarial

Insight into Neuromarketing (en Inglés)

MD Sadique Shaikh (Autor) · Scholars' Press · Tapa Blanda

Libro Físico

$ 1,893.51

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Insight into Neuromarketing (en Inglés)"

By applying neuroscience-based principles, you'll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people's responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that's correlated with a desired behavior (e.g. the release of a 'feel good' hormone). Obviously, as a marketer, you'd want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics. This book explains all about how effectively neuroscience practices can be useful and implementable in Marketing and consumer behaviour.