Name: Influence of Promotional Mix Strategies on Consumer Buying Behavior (en Inglés)
Price: 1095.42 MXN
Availability: InStock
Author: Bisayi, William ; Dzanja, Joseph
ISBN: 9786200325457

Envío gratis

portada Influence of Promotional Mix Strategies on Consumer Buying Behavior (en Inglés)

Formato

Libro Físico

Autor

William Bisayi

Joseph Dzanja

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.10 kg.

ISBN13

9786200325457

Categorías

Marketing

Influence of Promotional Mix Strategies on Consumer Buying Behavior (en Inglés)

William Bisayi (Autor) · Joseph Dzanja (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

Libro Nuevo

$ 1,095.42

$ 1,991.68

Ahorras: $ 896.25

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 05 de Agosto y el Viernes 16 de Agosto.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Influence of Promotional Mix Strategies on Consumer Buying Behavior (en Inglés)"

CONTRIBUTION OF PROMOTIONAL MIX STRATEGIES ON CONSUMER BUYING BEHAVIOR OF SEED CO MALAWI PRODUCTS: Case of Chitsime EPA, Lilongwe. A research report submitted to Lilongwe University of Agriculture and Natural Resources in partial fulfillment of the requirements of the BSc degree in Agricultural Enterprise Development and Micro-finance. The study, sought to look at influence of promotion mix strategies on the consumer buying behavior of Seed Co Malawi products It was carried out in Lilongwe rural, Chitsime EPA. 60 smallholder farmers were sampled and interviewed using a semi-structure questionnaire. SPSS and Excel were used for data analysis. The study findings and analysis found out that Seed Co Malawi mostly used demonstration plots and advertisements to create customer awareness and influence them to buy the products. In entire study of the project, it was observed that the promotion strategies practiced by Seed Co Malawi had a significant positive influence on the consumer behavior of the customers.