Name: Hbr's 10 Must Reads on Strategic Marketing (With Featured Article "Marketing Myopia," by Theodore Levitt) (en Inglés)
Price: 963.84 MXN
Availability: InStock
Author: Review, Harvard Business ; Christensen, Clayton M. ; Levitt, Theodore
ISBN: 9781633694576

Envío gratis

portada Hbr's 10 Must Reads on Strategic Marketing (With Featured Article "Marketing Myopia," by Theodore Levitt) (en Inglés)

Formato

Libro Físico

Autor

Clayton M. Christensen

Theodore Levitt

Editorial

Harvard Business Review Press

Año

2013

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.6 cm

Peso

0.42 kg.

ISBN13

9781633694576

Categorías

Liderazgo y motivación empresarial
Psicología del deporte

Hbr's 10 Must Reads on Strategic Marketing (With Featured Article "Marketing Myopia," by Theodore Levitt) (en Inglés)

Clayton M. Christensen (Autor) · Theodore Levitt (Autor) · Harvard Business Review Press · Tapa Dura

Libro Nuevo

$ 963.84

$ 1,606.39

Ahorras: $ 642.56

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 07 de Mayo y el Lunes 20 de Mayo.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Hbr's 10 Must Reads on Strategic Marketing (With Featured Article "Marketing Myopia," by Theodore Levitt) (en Inglés)"

Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing