Name: Formulaic: How to Make a Brand Truly Great (Sometimes in Spite of Itself) (en Inglés)
Price: 777.16 MXN
Availability: InStock
Author: Green, Gary
ISBN: 9781732621336

Envío gratis

Formato

Libro Físico

Autor

Gary Green

Editorial

Penny Arcades Press

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 0.4 cm

Peso

0.09 kg.

ISBN13

9781732621336

Categorías

Marketing

Formulaic: How to Make a Brand Truly Great (Sometimes in Spite of Itself) (en Inglés)

Gary Green (Autor) · Penny Arcades Press · Tapa Blanda

Libro Nuevo

$ 777.16

$ 1,413.02

Ahorras: $ 635.86

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 02 de Agosto y el Jueves 15 de Agosto.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Formulaic: How to Make a Brand Truly Great (Sometimes in Spite of Itself) (en Inglés)"

Change a merely-a-label brand into a powerful revenue machine! Casino Secrets That Apply To All Businesses. More than business-school "value-added theorems", the author discusses the unexpected secrets of great branding: Accurately projecting earnings; Increasing and tracking revenue; Adapting to changing markets with the emerging "Millennial" generation and the aging customer base.Getting consumers from "the" casino to "MY" casino, Gary Green shows that a brand is more than a name; it is the total of a consumer's experiences with a product. A brand can signify quality and inspire confidence. This book explores how brands build consumer goods, transportation, retail stores, and other industries... including the casino world. ABOUT THE AUTHOR: The star of the television series "Casino Rescue" (who is also one of the creators of what became the Trump brand), Gary Green one of the country's leading casino developers, operators, and marketers. One of the most written-about figures in modern casino gaming; a former vice president of Trump Hotels & Casino Resorts; during the past 40 years Gary Green, himself, has become one of the casino industry's iconic brands and has worked in or managed almost every operating department inside a modern casino hotel resort.