Name: donor-centered planned gift marketing (en Inglés)
Price: 1142.23 MXN
Availability: InStock
Author: Lenfest, H. F. ; Rosen, Michael J.
ISBN: 9780470581582

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portada donor-centered planned gift marketing (en Inglés)

Formato

Libro Físico

Autor

Michael J. Rosen

Prefacio de

H. F. Lenfest

Editorial

Wiley

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

25.0 x 17.9 x 2.5 cm

Peso

0.67 kg.

ISBN

9780470581582

ISBN13

9780470581582

Categorías

Organizaciones sin ánimo de lucro

donor-centered planned gift marketing (en Inglés)

Michael J. Rosen (Autor) · H. F. Lenfest (Prefacio de) · Wiley · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "donor-centered planned gift marketing (en Inglés)"

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.