Name: Do you Sincerely Want to be Rich? The Full Story of Bernard Cornfeld and I. O. Si (Library of Larceny) (en Inglés)
Price: 530.16 MXN
Availability: InStock
Author: Raw, Charles ; Page, Bruce ; Hodgson, Godfrey
ISBN: 9780767920063

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portada Do you Sincerely Want to be Rich? The Full Story of Bernard Cornfeld and I. O. Si (Library of Larceny) (en Inglés)

Formato

Libro Físico

Autor

Charles Raw

Bruce Page

Godfrey Hodgson

Editorial

Crown Publishing Group (NY)

Año

2005

Idioma

Inglés

N° páginas

592

Encuadernación

Tapa Blanda

Dimensiones

22.3 x 13.4 x 3.8 cm

Peso

0.76 kg.

ISBN13

9780767920063

Categorías

Biografías
Crímenes reales
Delincuencia empresarial y de guante blanco
Inversiones

Do you Sincerely Want to be Rich? The Full Story of Bernard Cornfeld and I. O. Si (Library of Larceny) (en Inglés)

Charles Raw (Autor) · Bruce Page (Autor) · Godfrey Hodgson (Autor) · Crown Publishing Group (NY) · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Do you Sincerely Want to be Rich? The Full Story of Bernard Cornfeld and I. O. Si (Library of Larceny) (en Inglés)"

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.