Name: Digital Makeover: How Global Beauty Giant L'oreal put People First in Driving Digital Transformation (en Inglés)
Price: 410.82 MXN
Availability: InStock
Author: Collin, Béatrice ; Taillard, Marie
ISBN: 9781119706106

Envío gratis

portada Digital Makeover: How Global Beauty Giant L'oreal put People First in Driving Digital Transformation (en Inglés)

Formato

Libro Físico

Autor

Béatrice Collin

Marie Taillard

Editorial

Wiley

Año

2021

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.5 x 2.5 cm

Peso

0.42 kg.

ISBN13

9781119706106

N° edición

Categorías

Estrategia empresarial
Comportamiento organizativo
Historia societaria

Digital Makeover: How Global Beauty Giant L'oreal put People First in Driving Digital Transformation (en Inglés)

Béatrice Collin (Autor) · Marie Taillard (Autor) · Wiley · Tapa Dura

Libro Nuevo

$ 410.82

$ 821.63

Ahorras: $ 410.82

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 17 de Mayo y el Lunes 27 de Mayo.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Digital Makeover: How Global Beauty Giant L'oreal put People First in Driving Digital Transformation (en Inglés)"

Get an insider's perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L'Oréal's strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company's successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.