Name: Designing Customer Service Processes (Winning in Service Markets Series) (en Inglés)
Price: 348.18 MXN
Availability: InStock
Author: Jochen Wirtz
ISBN: 9781944659240

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portada Designing Customer Service Processes (Winning in Service Markets Series) (en Inglés)

Formato

Libro Físico

Editorial

Ws Professional

Autor

Jochen Wirtz

Año

2017

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781944659240

Categorías

Técnicas de gestión empresarial

Designing Customer Service Processes (Winning in Service Markets Series) (en Inglés)

Jochen Wirtz (Autor) · Ws Professional · Tapa Blanda

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$ 348.18

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Designing Customer Service Processes (Winning in Service Markets Series) (en Inglés)"

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.