Libro Crafting and Executing Strategy: Text, Readings and Cases De A. Strickland Iii; John Gamble; Arthur Thompson Jr

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portada Crafting and Executing Strategy: Text, Readings and Cases

Formato

Libro Físico

Editorial

Mcgraw-Hill Europe

Autor

A. Strickland Iii; John Gamble; Arthur Thompson Jr; Johan Hough

Categoría

Negocios e Inversiones

Año

2010

Idioma

Inglés

N° páginas

544

Encuadernación

Tapa Blanda

ISBN

0077127544

ISBN13

9780077127541

Crafting and Executing Strategy: Text, Readings and Cases

A. Strickland Iii; John Gamble; Arthur Thompson Jr; Johan Hough (Autor) · Mcgraw-Hill Europe · Tapa Blanda

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Reseña del libro "Crafting and Executing Strategy: Text, Readings and Cases"

Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies.