Name: Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations) (en Inglés)
Price: 2428.22 MXN
Availability: InStock
Author: Charles Marsh
ISBN: 9780415626002

Envío gratis

portada Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Charles Marsh

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Dura

ISBN13

9780415626002

N° edición

Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations) (en Inglés)

Charles Marsh (Autor) · Routledge · Tapa Dura

Libro Físico

$ 2,428.22

$ 4,856.45

Ahorras: $ 2,428.22

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Viernes 14 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations) (en Inglés)"

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.