Name: Canned: The Rise and Fall of Consumer Confidence in the American Food Industry (California Studies in Food and Culture) (en Inglés)
Price: 857.13 MXN
Availability: InStock
Author: Zeide, Anna
ISBN: 9780520290686

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portada Canned: The Rise and Fall of Consumer Confidence in the American Food Industry (California Studies in Food and Culture) (en Inglés)

Formato

Libro Físico

Autor

Anna Zeide

Editorial

University of California Press

Año

2018

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.7 x 2.3 cm

Peso

0.50 kg.

ISBN13

9780520290686

N° edición

Categorías

Estados unidos de américa
Historia de américa
Historia social y cultural
Cocina: comidas y bebidas

Canned: The Rise and Fall of Consumer Confidence in the American Food Industry (California Studies in Food and Culture) (en Inglés)

Anna Zeide (Autor) · University of California Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Canned: The Rise and Fall of Consumer Confidence in the American Food Industry (California Studies in Food and Culture) (en Inglés)"

2019 James Beard Foundation Book Award winner: Reference, History, and Scholarship A century and a half ago, when the food industry was first taking root, few consumers trusted packaged foods. Americans had just begun to shift away from eating foods that they grew themselves or purchased from neighbors. With the advent of canning, consumers were introduced to foods produced by unknown hands and packed in corrodible metal that seemed to defy the laws of nature by resisting decay. Since that unpromising beginning, the American food supply has undergone a revolution, moving away from a system based on fresh, locally grown goods to one dominated by packaged foods. How did this come to be? How did we learn to trust that food preserved within an opaque can was safe and desirable to eat? Anna Zeide reveals the answers through the story of the canning industry, taking us on a journey to understand how food industry leaders leveraged the powers of science, marketing, and politics to win over a reluctant public, even as consumers resisted at every turn.