Name: Business Development in Licensed Retailing (en Inglés)
Price: 3130.88 MXN
Availability: InStock
Author: Guy Lincoln Conrad Lashley
ISBN: 9781138175518

Envío gratis

portada Business Development in Licensed Retailing (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Guy Lincoln Conrad Lashley

Idioma

Inglés

N° páginas

348

Encuadernación

Tapa Dura

ISBN13

9781138175518

N° edición

Business Development in Licensed Retailing (en Inglés)

Guy Lincoln Conrad Lashley (Autor) · Routledge · Tapa Dura

Libro Físico

$ 3,130.88

$ 6,261.77

Ahorras: $ 3,130.88

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 04 de Julio y el Martes 16 de Julio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Business Development in Licensed Retailing (en Inglés)"

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: - Forms the basis of a complete course for a unit manager's development.- Provides an overview of the range of skills needed for effective unit management. - Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.