Name: Between the Lines: Early Advertising in Singapore: 1830s - 1960s (en Inglés)
Price: 392.20 MXN
Availability: InStock
Author: Various
ISBN: 9789814794671

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portada Between the Lines: Early Advertising in Singapore: 1830s - 1960s (en Inglés)

Formato

Libro Físico

Autor

Various Unknown

Editorial

Marshall Cavendish International (Asia)

Año

2018

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Dura

Dimensiones

26.2 x 20.1 x 2.5 cm

Peso

1.02 kg.

ISBN13

9789814794671

N° edición

N/A

Categorías

Coleccionismo de libros y manuscritos
Publicidad
Historia de la humanidad

Between the Lines: Early Advertising in Singapore: 1830s - 1960s (en Inglés)

Various Unknown (Autor) · Marshall Cavendish International (Asia) · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Between the Lines: Early Advertising in Singapore: 1830s - 1960s (en Inglés)"

Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating insight into the shifting social dynamics of Singapore as the nation underwent fundamental change. The book is composed of eight sections, with each taking a deep dive into the advertising of a particular product or service, including hospitality, entertainment, fashion, household and travel. Readers can see how icons like Raffles Hotel and the Adelphi were promoted to discerning travellers of the 1930s, or how postwar homemakers were first targeted by ads for newfangled gadgets like refrigerators and vacuum cleaners. The more than 400 ad images are complemented by insightful commentaries that provide valuable context to the campaigns, helping us understand the minds of both advertiser and consumer, which, by extension, opens a window to the social conditions of Singapore.