Name: An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (en Inglés)
Price: 491.27 MXN
Availability: InStock
Author: Mebert, Andreas ; Lowe, Stephanie
ISBN: 9781912302130

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portada An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (en Inglés)

Formato

Libro Físico

Autor

Andreas Mebert

Stephanie Lowe

Editorial

Macat Library

Año

2017

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Dura

Dimensiones

19.8 x 13.2 x 1.0 cm

Peso

0.18 kg.

ISBN13

9781912302130

Categorías

Historia y crítica literaria
Antropología

An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (en Inglés)

Andreas Mebert (Autor) · Stephanie Lowe (Autor) · Macat Library · Tapa Dura

Libro Físico

$ 491.27

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Ahorras: $ 491.27

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (en Inglés)"

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.