Name: A Manager's Guide to PR Projects: A Practical Approach (en Inglés)
Price: 2492.10 MXN
Availability: InStock
Author: Parsons, Patricia
ISBN: 9781138099920

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portada A Manager's Guide to PR Projects: A Practical Approach (en Inglés)

Formato

Libro Físico

Autor

Patricia Parsons

Editorial

Routledge

Idioma

Inglés

N° páginas

108

Encuadernación

Tapa Dura

ISBN13

9781138099920

N° edición

0002

Categorías

Estudios de comunicación
Relaciones públicas

A Manager's Guide to PR Projects: A Practical Approach (en Inglés)

Patricia Parsons (Autor) · Routledge · Tapa Dura

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "A Manager's Guide to PR Projects: A Practical Approach (en Inglés)"

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.