Traditional schools today are one of many options for students and learning. Any school needs a powerful value proposition that shouts to families, "Pick us!" from all of the options they have. Schools that increase their value proposition over time will have a greater chance of survival; those that fail to boost their perceived value will tend towards failure. One profound lessons sticks out: the tools of change are neither difficult to understand nor complicated to implement. The difference between schools that thrive and those that may wilt or die during this period of evolution is not just about understanding how your school can thrive; it’s about actually doing it. It takes time and sustained commitment. That part is up to you.