James' commitment to financial wellbeing led him to uncover options many financial advisors had access to but did not pursue with clients. He felt the information and strategies were too important not present to clients for consideration. James is inspired by, and advocates for, the Biblical principles of money, which are designed to empower people by allowing their money to work optimally. According to James, "A strong family has the ability to educate, inspire, and lay out a foundation of action that can be given to future generations."