This accessible and engaging textbook helps students to get to grips with key concepts, issues, and practices in social science research through the use of fun and informative illustrations and examples.Written and illustrated by an experienced teacher of research methods in the social sciences, each chapter explains research concepts while using everyday examples and illustrations to make applied research comprehensive to students. It explains the step-by-step process for carrying out successful research through a range of topics and approaches including survey research, research ethics, sampling and experimental research. Chapters also include learning objectives, text boxes, lists of key terms, helpful hints, class activities, and suggestions for further reading.This book will be essential reading for any undergraduate research methodology class in the social sciences.