From 1960 to 1990, Alfred R. Schneider served as head of standards and practices, or "chief censors," for the ABC television network. From his unique vantage point, Schneider managed issues of taste and morality that determined what millions of U.S. viewers watched. During his tenure the nation's attitudes changed drastically, as did the content shown on American airwaves. Controversies arose about TV's influence on children, its portrayal of violence, and its introduction of once taboo subjects.