What are the alternative business models available for start-ups? What are the business models available for a business in crisis? Why is there a range of different business models? What are the trade-offs between different business models? How can understanding the determinants of a business model be used to create competitive advantage? How can these be used to leverage existing core competencies into new opportunities? What are the different ways to exploit a perceived business opportunity and what are the different strategies available to do this? The Drive of Business: Strategies for Creating Business Angles provides answers to these questions. Business opportunities are exploited by selecting an appropriate activity type. There are a range of quite different activity types available to choose from. The combination of the business opportunity and activity type provides a rich range of business angles. This approach to crafting business angles is applied to multi-sided platforms, and design principles are provided for a variety of situations. Strategies for competing under different market contexts are also described, and why market context makes a difference to the selection of the business angle is explained.