"In The Authentic Sale, Rena Cohen-First strips sales of its "old boys club" façade by giving women a primer on how to tap into their values, strengths and their "goddess" archetypes to gain equal access to success. The book presents a great way to discover your unique voice and authentic self, both as a salesperson and in life." - Keith Ferrazzi, #1 NY Times best-selling author of Never Eat Alone and Who's Got Your Back "A must-read for any women who's ready to make that leap into a successful sales career. Who knew identifying your goddess could change your life!" - Marilu Henner, well-known actress, entrepeneur and New York Times' best-selling author "Thanks to Rena Cohen-First, 'sell doesn't have to be a 4-letter word! Her new book empowers us to tap into our strength and connect with our authentic self, in order to succeed in sales or in anything. A motivating read. Brava, Rena!" - Mimi Donaldson, internationally-renowned speaker and speech coach, author of 3 books. "This powerful, practical, inspiring book shows you how to unlock your full potential for a successful and highly paid sales career." - Brian Trace-Author, Unlimited Sales Success "I was so excited to read The Authentic Sale. This book approaches sales and success at a soul level and moves well beyond techniques and gimmicks. Rena Cohen-First is going to help a lot of people create success in a whole new way." - Joe Nunziata, bestselling author of Spiritual Selling and Karma Buster