Most golfers believe that every year the newest brand-name golf clubs are designed to be more forgiving and hit the ball farther. Because golfers believe golf clubs are continuously improving, the sale of golf clubs is a multi-billion dollar industry. But, the average golfer today, playing with far superior equipment, is cording not better than the average golfer scored 30 years ago. Master club-fitter Phil Moore show you how to "rethink" how significant golf clubs really are in his book "Rethinking Golf Clubs: An inside perspective on the confusing and very misunderstood world of golf clubs."