Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation and Habits. Contributions by Real Estate's Most Influential Leaders: Spencer Rascoff - CEO, ZillowPete Flint - CEO, TruliaSherry Chris - CEO, Better Homes & GardensKrisstina Wise - CEO, Good LifeMarc Davison - Partner, 1000wattDave Crumby - CEO, realvolveAustin Allison - CEO, dotloopLisa Archer - Co-founder, Geeky GirlsMatt Beall - Broker, Hawaii Life Real EstateVanessa Bergmark - Partner, Red Oak RealtyKim Colaprete - Founder, Team DivaNobu Hata - NAR DirectorDottie Herman - CEO, Douglas Elliman Real EstateTina Mak - Broker, Coldwell BankerMichael McClure - CEO, VerifiedAgent.comKelly Mitchell - Founder, Agent CaffeineTara-Nicholle Nelson - Founder, REThinkMarc Siden - CEO, Onboard InformaticsKendyl Young - Owner, DiggsForeword by: Michele Serro - Founder, DoorstepsArtwork by: Joey Roth Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss! Build to Last What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades. It's About YOU A minimalist approach to marketingHow to serve from the inside outWhy Habits are more vital than goalsHow to cycle your energy and interestWhy Authenticity matters more than SalesmanshipChase the Passion - Not the MoneyWhy People - are your REAL portfolioTruth about Happiness and MoneyHealth - Building a Sustainable YouPractice - You are what you doWhy Real Estate Craftsman will take over