Qualitative research tends to be a cause for concern for most amateur researchers. For that reason, this book attempts to create a friendlier approach to such types of investigation. The following text is the product of many years of work with undergraduate students, whose doubts and concerns promoted the creation of a simple, instructive methodology adapted to those people researching for the first time. It also presents a proposal for hermeneutic-style data analysis that, as a researcher, has consistently produced good results in the construction of theoretical proposals.