Your services are not differentiated or valuable in your client's mind - they can easily compare what you are offering to your competitors and decide that you're just too expensive. In order to escape the trap of constantly competing based on price, you must render price a non-issue. Pricing Value is the process of uncovering and quantifying the pain points, transformations, feelings and perceptions that render price a non-issue, and highlight your proposed solution as the only sane option. It's the only way to avoid "sticker shock" and the constant threat of price objections. To price the value so you attract and retain a higher caliber of client, this book will show you how to: Deal with self-worth issues and eliminate price-sensitive clients Adopt the right mindset, approach and systems to maximize what each client is willing to pay Deflect attention away from price and expertly manage your client's perception of value Maximize cash flow and the value of your practice by capturing more of the value you create