Seminar paper from the year 2021 in the subject Business economics - Market research, language: English, abstract: The report will critically evaluate and assess global risk which has an impact on the Heineken Company and the analysis is based on the factors which have been published by the World Economic Forum at the Global Risk report 2021. The World Economic Forum has highlighted the risk which have an impact towards the global business and risk which have likelihood for effecting the organization. The report has focused on three main risks which can impact on the business process of the Heineken which is environmental risk, economic risk and technological risk.