Inspired by the author's rags-to-riches business story, this book explains how to combine passion with innovation to start a business. Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment. In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of 4.5 million. In this book, Shann shares the innovative methods that helped her turn her passion into a sustainable business. Following these steps, you'll learn how to: develop an idea into a viable business that supports any lifestyleoperate with meaningful values and stand out from the competitionconvert every obstacle into a launch padbalance work and family - and even weave both together to enhance your family lifeShann believes that anyone can start a business following her 13 steps, and that doing so can bring you closer to creating a life in which you are the CEO of your business and your destiny.