How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.
"El autor cuenta sobre varios experimentos bastante interesantes que obligarán al lector a dudar un poco más de sí mismo, a flexibilizar su creencias en aras de la objetividad y lo motivará mucho a crear nuevas formas de emitir juicios o de comportarse ante situaciones que requieren de evaluaciones rápidas sobre personas o contextos. El autor es un poco extenso, agrega muchos detalles futiles en sus marcos teóricos y eso nos hace perder de vez en cuando de las ideas centrales que nos quiere comunicar. El libro puede ser mucho más conciso y por tanto menos. Es evidente el esfuerzo del autor en extenderlo de más en la parte final."