A Practical Guide to Entrepreneurship reveals the stories of the world's greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture - while avoiding the pitfalls of pursuing a pipe dream. Business experts Alison and David Price explain how to find a niche where you can beat the competition, create the right brand to stand out from the crowd, achieve the best work-life balance and grow your business to success. This Practical Guide offers expert insights, case studies, practical techniques and advice to help you begin your entrepreneurial journey.